Creating a Facebook fan page for your blog can be anxiety-inducing, especially if you’re trying to keep your real identity separate from your blogging identity. However, it doesn’t have to be complicated – once you see how easy it is, you’ll be ready to get social!
First of all, let me tell you that it’s okay to be logged into your personal Facebook account when you create your fan page. When I made my first one, I was terrified that my last name, personal profile, or other information would be linked to it. After setting it up and testing it from my son’s profile, though, I learned that I was worried for nothing. If you set it up with a different email address, it will be much more difficult to manage because of all the logging in and out.
Second, while some people like to set up a regular Facebook profile with their blog name, it’s better to set up a fan page. That way your fans can “like” your blog without having to add you as a friend, and the page functions will be easier to control.
Okay, with those tidbits out of the way, here’s what you do:
1. Go to http://www.facebook.com/pages/create.php to get started. You’ll see a screen like this:
2. Click on Brand or Product in the upper right box. You’ll be prompted to choose a category.
3. In the category dropdown, select Website.
4. Type in your blog name under the Category dropdown box, check the box to agree to Facebook’s TOS, and click Get Started.
5. You’ll be asked to provide some basic information about your page. Fill in a description, your website URL if you have one, and choose a unique Facebook URL for your fan page. You’ll also be asked if your page represents a real business, product, or brand – no worries if yours doesn’t! It really depends on whether you consider your blog a business or brand, but answering “no” is fine if your blog is just a hobby.
6. Next you’ll be prompted to upload a profile picture. If you have a logo, this would be a good time to upload it. If you don’t, feel free to skip this step – you can always add a picture later.
7. Add your page to your Favorites. This option will place a link to your fan page in the left sidebar when you’re signed into Facebook. It’s totally optional but makes it really easy to find your page later!
8. You’ll be taken to your page, which has the admin panel across the top. Feel free to explore the various settings and options. There are all kinds of prompts to help you understand what to do.
9. You’re all done! There are some other things you’ll need to do, like mention your Facebook fan page on your blog, with a link or button so people can go “like” it, but other than that, your fan page is all set up and ready for you to post.
TWO MORE THINGS: When you visit Facebook from your personal profile, your blog page will now show up in the navigation on the left. All you have to do is click to view your page and the notifications specific to the page.
Also, when you post something on the fan page, it will show up as your blog name, not your real name. However, if you are going to visit another page or profile and you want to comment from your blog name instead of your personal profile, you’ll need to go to the top of the screen, click the little gear icon on the blue Facebook bar, and select “Use Facebook as [blog name].” To switch back, go back to the blue bar, click the down arrow on the far right, and choose “Use Facebook as [your name].”